Google OpenSocial, LiveJournal and the deafening silence coming from LJ staff
There is something interesting going on in technology land and LJ is obviously silent about it, leaving me to wonder why... First news popped up at 21st of September where OpenSocial was not named yet.
The buzzword these days is OpenSocial; combine that with Brad Fitzpatrick (founder of LJ, but he left LJ after the whole shebang and I believe second huge incident, see the link here).
Well we all know Brad right? However, what is Open Social?
In a nutshell, OpenSocial is a platform that allows widgets and applications to asks containers (iGoogle, Orkut and others) information about you, about your contacts and your friends, in a very simple and inter-operable way (or so it seems). In a technical nutshell: it formalizes the concept of activity stream so that some applications can contribute events and some other applications can filter them, mash them up and display them to the user. In other words, for example, what you have on LJ can be filtered to be displayed on Myspace, that is, I hope if you want it to.
They promote OpenSocial as a shared-authentication system in the sense that it makes a lot of sense for each application to NOT have to have its own copy of who you are, who your contacts and friends are.
OpenSocial is also seems to be a natural evolution of personalisation frameworks such as widgets (the Librarything one I have), which are nice and neat little extras. I can see the use of that.
Yet I can see the huge impact this has on us, LJ users, especially now that LJ after their first secrecy around the issues, say they are in on it as well. See here and here.
Here is more scoop: Details Revealed: Google OpenSocial To Launch Thursday
However, as Channel 4 rightfully asks:
Of course, it is all about the money!
and
Link to Channel 4: What is Google OpenSocial?
As much as I love to discuss books, music and all of that sort of things, it is none of the advertisers business what I actually like. There is a reason why I discuss this with friends, but not with the rest of the world. However, with the traditional sales method of music and tv series failing, it just seems that those companies still do not understand the reason why this happened. Instead what does happen is that companies that run social networks and deal with the high costs of server maintenance and traffic, rather turn to the big companies instead. Can someone tell me again why I actually do pay for LiveJournal, if they fail to understand the basic needs that we have? I do not wish to become marketing data like that and I am questioning yet again why the LJ staff is so silent about this towards their own userbase while they gloat and seek out the press instead. You guys never learn, do you? LJ, you are so tough to be loved...
The buzzword these days is OpenSocial; combine that with Brad Fitzpatrick (founder of LJ, but he left LJ after the whole shebang and I believe second huge incident, see the link here).
Well we all know Brad right? However, what is Open Social?
In a nutshell, OpenSocial is a platform that allows widgets and applications to asks containers (iGoogle, Orkut and others) information about you, about your contacts and your friends, in a very simple and inter-operable way (or so it seems). In a technical nutshell: it formalizes the concept of activity stream so that some applications can contribute events and some other applications can filter them, mash them up and display them to the user. In other words, for example, what you have on LJ can be filtered to be displayed on Myspace, that is, I hope if you want it to.
They promote OpenSocial as a shared-authentication system in the sense that it makes a lot of sense for each application to NOT have to have its own copy of who you are, who your contacts and friends are.
OpenSocial is also seems to be a natural evolution of personalisation frameworks such as widgets (the Librarything one I have), which are nice and neat little extras. I can see the use of that.
Yet I can see the huge impact this has on us, LJ users, especially now that LJ after their first secrecy around the issues, say they are in on it as well. See here and here.
Here is more scoop: Details Revealed: Google OpenSocial To Launch Thursday
However, as Channel 4 rightfully asks:
But should users of social networking sites, like MySpace, LinkedIn and Friendster be worried?
The OpenSocial platform will allow developers to write programs across multiple social sites using one set of tools and, crucially, allow Google access to valuable user information.
It also potentially makes users vulnerable to fraud. With personal information readily available, identity theft is a potential risk.
Inevitably this key demographic information will be used by advertisers to more accurately target their markets. In fact, with Facebook now valued at $15bn following the Microsoft deal, it is due to unveil an advertising platform at an event in New York next week.
Of course, it is all about the money!
and
Developers have created interactive programs that let users rank their friends, wage virtual food fights or compare and recommend music. Some of the applications are now used by millions of people and are already being sought out by advertisers. "The Web has moved to its next stage," said Google CEO Eric Schmidt.
"We always knew that the Web would be significantly social. We also always knew that it would be standard, open, and extensive, which is what this combination and the other activities today are showing."
This 'openness' is the key. With so much valuable information available on the web, the question is what will it be use for?
Link to Channel 4: What is Google OpenSocial?
As much as I love to discuss books, music and all of that sort of things, it is none of the advertisers business what I actually like. There is a reason why I discuss this with friends, but not with the rest of the world. However, with the traditional sales method of music and tv series failing, it just seems that those companies still do not understand the reason why this happened. Instead what does happen is that companies that run social networks and deal with the high costs of server maintenance and traffic, rather turn to the big companies instead. Can someone tell me again why I actually do pay for LiveJournal, if they fail to understand the basic needs that we have? I do not wish to become marketing data like that and I am questioning yet again why the LJ staff is so silent about this towards their own userbase while they gloat and seek out the press instead. You guys never learn, do you? LJ, you are so tough to be loved...